Tebas: Mexico Football Needs Centralized Rights

Javier Tebas, president of LaLiga, emphasized on Tuesday that Mexican football must centralize its audiovisual rights to enhance its brand identity. According to Tebas, this approach has been crucial for LaLiga's success, creating a common brand image and collective identity.

'For me, the most important thing is the centralization of audiovisual rights,' Tebas stated. 'With us, LaLiga is the one that owns and sells the audiovisual rights, and that is no coincidence.' The LaLiga president highlighted that a common brand image and collectivity are the pillars of what makes LaLiga important, acknowledging that fear and vertigo are natural human emotions when considering such changes. catcross.biz